ColonialFlex™

Reimagining a flexible parking experience for modern city life. Streeter Soto Studio partnered with Polished Comms & Colonial Parking to support the relaunch of ColonialFlex™, a dynamic parking program powered by SpotHero. We led the development of the campaign’s visual identity and brought it to life across key launch touchpoints, including social media graphics, on-site signage, web banners, and email signatures. The result is a cohesive and approachable design system that enhances visibility, drives engagement, and positions ColonialFlex as a seamless, user-first solution within an evolving urban landscape.