Behind the Design
A blog for the curious, the creative, and the brand builders.
Every project has a story — the spark that started it, the strategy that shaped it, and the people who brought it to life. This is where we share ours. From brand insights to studio reflections, Behind the Design is a glimpse into the work, lessons, and ideas that move us forward —and hopefully will push you, too.
Building Trust After the Uniform: A Playbook for Veteran Nonprofits and Startups
Veteran-led nonprofits and startups have the passion and mission-driven focus to change lives—but too often lack the structure and brand clarity to scale their impact. This Veterans Day, Army Airborne Ranger Veteran Adam Soto shares a practical, data-backed framework for building trust, strengthening brand identity, and growing with purpose. From refining your mission to designing your digital presence and partnerships, this guide is a blueprint for turning service into sustainable leadership.