Behind the Design
A blog for the curious, the creative, and the brand builders.
Every project has a story — the spark that started it, the strategy that shaped it, and the people who brought it to life. This is where we share ours. From brand insights to studio reflections, Behind the Design is a glimpse into the work, lessons, and ideas that move us forward —and hopefully will push you, too.
Bridging the SNAP Gap: A Nonprofit Playbook for Scaling Food Relief in 2025
As food insecurity rises across the United States and SNAP benefits face continued rollbacks, nonprofits are being called to do more with less. But within this challenge lies opportunity. Donor sentiment is strong, data shows giving is rebounding, and the need has never been clearer. This piece explores how organizations can turn policy shifts into purposeful action—using data-driven storytelling, timed campaigns, and transparent impact reporting to mobilize donors and scale food relief in 2025.
The Weight of Impact: Why Your Story Deserves to Be Held, Not Scrolled
In a digital world, impact that can be held becomes impact that’s remembered.